⁕ Client needed updated visuals for their communications every year difficulties sourcing suitable photos and spent a lot of time and resources on the process 
⁕ The new direction used illustrations for humour and storytelling, and allowed for flexibility in future visuals while maintaining a recognisable style 
⁕ The illustrations were used in digital and print communications, as well as for rebranding the website, including several bespoke mailers 
⁕ The new visual style reduced the back and forth with the client and was well-received by the audience
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