⁕ Client needed updated visuals for their communications every year difficulties sourcing suitable photos and spent a lot of time and resources on the process
⁕ The new direction used illustrations for humour and storytelling, and allowed for flexibility in future visuals while maintaining a recognisable style
⁕ The illustrations were used in digital and print communications, as well as for rebranding the website, including several bespoke mailers
⁕ The new visual style reduced the back and forth with the client and was well-received by the audience
