⁕ The illustrations and copy worked together to create puns and a lighthearted approach to branding
⁕ The illustrations allowed for visual storytelling and use of animal characters ensured the brand was inclusive of everyone. The visual style contributes to offsetting a dry topics of pension and benefits with an element of fun
⁕ Produced a series of videos explaining how to use the site and around the idea of what it would look like adding an extra 1% to pension contributions and showed step by step on screen how these relatively small adjustments can add up to a brighter future
⁕ We worked with a voiceover artist to make sure the information was easily digestible. The client was pleased and we had excellent feedback from our audience
